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LUFTHANSA
The Great Swap
2022
In this energetic spot Lana Senaoui recreated some of her favorite football moments for Lufthansa's World Cup campaign. Her meticulous research and attention to detail filled the story with nods to historical moments that formed the background for fans from around the world as they found a moment to connect. We created a giant Argentina flag to be carried by fans in the streets of Cape Town that we had dressed to look like Buenos Aires during the 2022 victory parade, and modified a drum with historically correct decals. We created a Mexican market scene in a strip mall, as well as a Korean karaoke bar. For the Ghanain scene we transformed a vintage white school bus into a West African long distance bus.
Directed by Lana Senaoui
Cinematography by Pierre Mouarkech
Steadycam Operator Christopher Kechichian ACO
Produced by L27KM
SA Service Co. Her Films

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